Vox Media wanted to pitch a multi-million dollar partnership for ad formats for Condé Nast & NBCU. We had one week.

THE PROCESS

Vox Media assigned a small team (3 people) including me to design and create several new ad formats. These ad units would be added to the current ones. The design of the ads were done quickly, and a lot of the UX was figured out once we got to design*.

*Not ideal and not the “right” way, but decisions were made quickly :)

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MOBILE

  • Brand Discovery

    Get to know a brand with several key callouts.

  • Video Accordion

    Flashy product ad with video.

  • Catalogue

    D2C favorite with multiple product images for a brand.

DESKTOP

  • Brand Discovery

    Get to know a brand with several key callouts.

  • Video Accordion

    Flashy product ad with video.

  • Catalogue

    D2C favorite with multiple product images for a brand.

RESULT

Won the multi-million dollar pitch, resulting in a fruitful partnership and the creation of a new ad platform - Concert.

Concert reaches over 200 million subscribers *January 2017 comScore