Toyota Filters
Creating a more cohesive user experience for Toyota customers by improving the filters.
Client
Toyota
Role
Product Designer
Industries
Automotive
Year
2023
Problem
Lack of engagement equals Lack of sales
The research said that people were 38% more likely to buy a Toyota vehicle if they engaged the filters, which they weren't doing.
DESEARCH & DISCOVERY
Filtering out the Filters
A lot of research went into which filters were most important to consumers, as well as what competitors were doing.
A significant finding was the unpleasant mobile user experience, which did not show users what filters had been selected or what was available for filtering unless tapped into. This caused an extra step frustrating potential buyers.
Previous Mobile Experience
DESIGN
Make it sticky
By altering mobile to have sticky filters, we could increase user engagement. Creating a sticky filter button helped bring the focus back to the filters, while the user didn’t need to click into the filter tray.
DEFAULT
SELECTED
RESULTS
40% Increase
With the improvements I implemented (including a sticky filter for mobile) we had a 40% increase in usage of filters in 4 weeks.