Overview
I lead a team in designing Intel’s Gift Guide for the holiday season. Part of the process was designing the UX of the site, the design, as well as art directing the look and feel.
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Creating a site that highlighted several different archetypes for the gifts while maintaining Intel’s branding.
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UX Design Lead & Art Director
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1 Illustrator
1 Project Manager
1 Web Developer
01 UX Design
UX Design
I sketched out the design of the site very quickly, making sure to have space for the videos highlighting the gifts, as well as space underneath that was specifically product focused.
Sketch 1
Sketch 2
Final Design
02 Design Mocks
03 Style Guide
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/e42c4ca4-0b86-4114-9d11-25ec571b8ea4/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL2.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/acca5e3c-4e2f-4c39-9893-3847044241ff/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL2.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL3.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/cf52881f-be58-4c53-9c7b-a65990f0d1bb/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL3.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL4.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/6316de23-fa53-4c25-8145-7a3b3ceb40f9/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL4.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL5.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/75066d4d-5fe7-44a2-af1d-c5efd2e7c237/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL5.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL6.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/c080ea22-b2cf-44c4-b275-4ae6efb64135/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL6.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL7-1.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/c0163f52-10de-4227-b114-f52040f5d094/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL7-1.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL8.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/53ee3328-bf49-477a-87e3-cb1084a73eef/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL8.jpg)
![VoxCreative[Intel]-StyleGuide-171026[v3]-JL9.jpg](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/6bf00e59-7cae-4966-8084-f7d99c45091b/VoxCreative%5BIntel%5D-StyleGuide-171026%5Bv3%5D-JL9.jpg)
04 Illustrations
05 Banner Ads
![VC-Intel[Yoga]-Image[Desktop]-171122[ISABELLA]-JL.png](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/2d7ec837-a911-4b91-9394-fb8ae1527f6d/VC-Intel%5BYoga%5D-Image%5BDesktop%5D-171122%5BISABELLA%5D-JL.png)
![VC-Intel[Yoga]-Image[Desktop]-171121[AVA]-JL.png](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/248d7d70-1732-467b-8704-03a4f1565c5c/VC-Intel%5BYoga%5D-Image%5BDesktop%5D-171121%5BAVA%5D-JL.png)
![VC-Intel[Yoga]-Image[Desktop]-171121[MOZIAH]-JL.png](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/76abb13b-aa2c-48ac-8bbe-6b11bc51013d/VC-Intel%5BYoga%5D-Image%5BDesktop%5D-171121%5BMOZIAH%5D-JL.png)
![VC-Intel[Yoga]-Image[Desktop]-171121[ZURIEL]-JL.png](https://images.squarespace-cdn.com/content/v1/6359ce1bd597e63875d123b5/e3cec88e-b501-4e70-b90a-798c69c047a1/VC-Intel%5BYoga%5D-Image%5BDesktop%5D-171121%5BZURIEL%5D-JL.png)
06 Photoshoot
