Beyond Zero
New website to highlight Beyond Zero, Toyota’s vision to reach beyond carbon neutrality.
Client
Toyota
Role
Product Designer
Industries
Automotive
Year
2023
BACKGROUND
Beyond Zero
Created a microsite to highlight Toyota’s Beyond Zero Vision initiative. This was important to the business as competitors were pulling ahead in alternative fuel.
This was a very quick turn around project, and was done within 4 weeks.
Beyond Zero Vision
To reach beyond carbon neutrality with our products, services and operations, and find new ways to make a positive impact on our planet and society.
DESIGN MOCKS
Design Quickly
Time was of the essence so I did not even create any wireframes…
UX DESIGN
Mobile Considerations
Created different user experiences for Desktop vs. Mobile to increase ease of use and to be able to not have an overwhelming amount of information on mobile.
For desktop it is a roll over, for mobile, a dropdown.
